From day one, Juicy has been about pushing boundaries. 

Although we're a record label at heart, and we come from a punk hardcore background that we still keep very alive in everything we do, we can't seem to be happy fitting a mould.

As an individual who never had any special talents for arts, I also created this project to push myself out of my comfort zone and to express my creativity through a medium that was more about ideas and making them a reality with the help of friends, and less about abstract concepts and artistic values.

That's how The Juice was born, and it was really an amazing feeling to see all the hard work recognized by the people that showed up for the Release Party.

It was a very special afternoon in the company of old friends, new friends, and people that just wanted to check us out and see what we had to offer.

The smiles, the nice words, the people we met and the fact that we managed to gather people from different backgrounds, all hanging out, having fun and sharing ideas, are enough to consider this event a success.

Thank you for your interest, your support, your love. Thank you to the friends who helped out in anything that was needed, to the ones that cam from out of town, to the ones that were there in spirit. This is just the start.

Ema

All photos are from the brilliant Rui Gaiola. Check more photos here.